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E-Cigarettes have potential risks and benefits, but it has significantly shifted people from conventional tobacco smoking to E-Cigarette smoking. E-Cigarette is an innovation aimed at replacing traditional cigarette smoking. It comes in varied options like disposables, cig-a-like, e-cigars, vape modes, modular and many more. E-Cigarettes just like tobacco smoking produces vapor that resembles cigarette smoke. These E-Cigarettes contain nicotine in various levels according to the type of E-Cigarette. There are currently more than 4,000 flavors available with different nicotine level. The primary parts that make up an E-cigarette are a mouthpiece, a cartridge (tank), a heating element/atomizer, a microprocessor, a battery, and possibly a LED light on the end. UK is among the fastest growing regions of Europe with many upcoming small retailors and vendors, providing innovative & cost effective E-cigarettes. The US will see tight FDA regulation being put on E-Cigarette manufactures, thereby creating a challenging environment. The key factors driving the growth of the global E-Cigarette market include new product launches, increase in net average selling price, mounting prices of tobacco cigarettes, and growing youth population. The report offers an in-depth analysis of the “Global E-Cigarette Market- Industry Analysis and Outlook (2017-2021)”. Competition is largely between the topmost tobacco companies. The report covers both regional and global aspect of the market with key underlying trends and challenges. The E-cigarette companies that have been covered in the report include Imperial Tobacco Group PLC, Altria Group Inc., Japan Tobacco Inc., and Reynolds American Inc.
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